The Mega-Brands That Built America poster
The Mega-Brands That Built America • SEASON 4 EPISODE 5

The Underwear Boom

The Mega-Brands That Built AmericaSeason 4Episode 5Aug 30, 202643 min

P.H. Hanes sparks a revolution in American underwear, but rivals answer with breakthrough designs, bold branding, and a wartime windfall—transforming an unmentionable necessity into a $100 billion global industry.

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